Bazoo is one of the leading brands in Eco-friendly and sustainable toilet paper in the UK.

80% Growth Rates - from 2.5% to 4.5% in CVR in less than 3 months

80% Growth Rates - from 2.5% to 4.5% in CVR in less than 3 months

Brand Brief 👀

Bazoo is a leading UK brand known for its eco-friendly and sustainable toilet paper. Committed to environmental sustainability, Bazoo offers products that meet consumer needs while helping to protect the planet. Their toilet paper serves as a great alternative to traditional options, solidifying Bazoo's position as an industry leader in the UK.

2X

increase in revenue since we started working

22%

increase in average order value since joining our program

80%

increase in conversion rate since joining the CRO Accelerator

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At-a-Glance 👀

We worked with Bazoo as a CRO partner, managing their entire process of A/B testing from hypothesis formulation to implementation and analysis.

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In just four months, we conducted in-depth market research, analyzed user behavior, and executed targeted A/B tests, resulting in a fully optimized conversion funnel.

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Our collaboration with the founder and development team resulted in a remarkable 2.5% to 4.5% jump in conversion rates, generating an additional $25,000+ in monthly revenue.

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Goals ✅

The primary objectives for Bazoo were:

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  1. Achieve a 20%+ increase in conversion rates within three to six months.
  2. Increase Average Order Value (AOV) by more effective cross-selling techniques.
  3. Enhance Customer Lifetime Value (LTV) through improved customer engagement and retention strategies. </aside>

The challenges ⛰️ ✅

Bazoo encountered several challenges that negatively affecting their conversion rates, which led them to leave a lot of money on the table.